Sacha Awwa launches marketing guide ahead of Miami summit

Sacha Awwa has released Empower Your Marketing and is teeing up a Miami summit this fall for founders looking to fix their marketing from the ground up. The book and event center on her argument that many businesses do not have a marketing problem — they have a phase problem.

Why it matters: - Founder-led companies often waste money on tactics built for larger businesses. - Awwa's message targets the core issue she sees behind stalled growth: missing foundations, not missing tools. - The book and summit are aimed at helping founders make smarter marketing decisions without trying to copy enterprise playbooks.

What happened: - Sacha Awwa released Empower Your Marketing: Master the Basics, Stop Wasting Your Money, and Fast Track Your Growth on June 23, 2026. - The book is published by Indigo River Publishing / Simon & Schuster. - A Miami summit, Uncomplicate It with Sacha Awwa: The Miami Summit, is set for this fall. - Awwa and ExV Agency are co-producing the full-day event.

The details: - Awwa argues that founders often buy tools, hire agencies and build funnels before establishing a marketing foundation. - The book says many entrepreneurs are sold strategies designed for companies much larger than their own. - Awwa's framework uses three phases: Prepare, Propel and Perfect. - Prepare is the foundation. - Propel is the strategy phase. - Perfect is the refinement phase, where founders cut what does not work and improve what does. - Awwa says founders should not skip ahead and should start at Prepare whether the business is new or established. - The book frames marketing as a cycle, not a finish line. - Awwa says the goal is not to turn founders into marketers, but to help them think at a high level and avoid wasting money. - Awwa says the AI era is making it easier to start companies, but many founders are launching without a plan to sustain growth. - She says clarity matters more than more tactics. - Awwa spent more than two decades in high-performance roles, including at The New York Times and alongside the U.S. Army National Guard, before moving into startups. - She says small businesses are often pushed to copy enterprise strategies without the budget, team or room to fail. - Awwa is also a contributing author to Marketing for Leaders, due in August 2026. - The Miami Summit is designed as a hands-on session where founders and business leaders can examine their marketing, identify gaps and correct them. - Miami is the first stop in a planned multi-city series. - New York, Detroit, London, Dubai and Hong Kong are under consideration for later dates. - The book is available now everywhere books are sold, with retailer links at full retailer links. - Media requests for review copies, press credentials or interviews go to info@exv-agency.com.

Between the lines: - Awwa is positioning marketing as a sequencing problem, not an execution problem. - The framework is designed to slow founders down before they spend, which could resonate with lean startups facing pressure to grow quickly. - The summit suggests Awwa wants the book to function as a lead-in to live advisory and community-style learning. - Her critique of enterprise-style marketing reflects a broader startup tension between scale ambition and operational reality.

What's next: - Founders and business leaders can join the Uncomplicate It Miami Summit waitlist for early access. - The Miami event is expected to be the first in a broader city tour. - Awwa's next book-related appearance will likely broaden the same framework to executive teams through Marketing for Leaders in August 2026.

The bottom line: - Awwa is betting founders need less marketing noise and more disciplined sequencing to grow without wasting money.